UNFINISHED HISTORY OF JERROLS – 3RD EDITION 2015 – WILLIAMS. ROLF

SKU: 9780989801522 Category:

$12.95

Seventy one years of collective memories and business strategies all in one book. Our book!! If you wonder how a brick and
mortar retail store can survive in the age of Amazon, selling books and office supplies, the secret is between the covers.

In stock

Description

Publisher Comments-

Don & Irene Williams – The founders of Jerrol's

Their dream has become a 68 year old three generation success. Learn how the only child born in the USA of immigrant parents from Norway, whose first child was labeled as “spastic”, created a 300 sq ft store in their front yard that grew to a 15,000 sq ft brick & mortar and online business. It continues to prosper by continually changing to meet their Clients' and Team's needs.

From chapter one-

The Beginning
Rolf T. Williams

It was the fall of 1946 when Jerry and his brother Rolf first saw the word “JERROL'S.” It was on a little blackboard situated on the family's kitchen table. Jerry walked into the kitchen, saw it and asked his mother, “What's this?” She gave him that look. The look that said, how could I have brought this boy into the world? Jerry recalls, “I just stood there feeling ridiculous when Rolf, who was always smarter than I, said, “That word is the first three letters of your name and the first three letters of my name, but what is the apostrophe S about?” Mother said loud and clear, “OWNERSHIP”. Rolf and I looked at each other and shrugged our shoulders.”

The third edition includes a new chapter on the 5,000 sq foot expansion that occurred in 2014-2015 with 4 full pages of color photographs.

It also features two new stories, both about food. One is from Suzanne Rogers (Swainson) whose mom used to make pies that she sold to Don & Irene each morning for them to resell to their customers. The other is about peanut butter, lettuce and mayonnaise sandwiches.

Additional information

Weight 0.5 oz

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