As the 3rd generation owner and operator of Jerrol's I have made the conscious decision to continue to promote “Diversity, Equality and Respect” as well as display the rainbow Pride flag flying outside our front door as a sign of love and inclusion, welcoming all who wish to enter our doors. We have a smile of everyone!
As a bookstore I feel it is our role in the community to expose people to ideas that make them uncomfortable and ideas that challenge and inspire action. It is not our role to tell people what to think, but rather to provide them with the opportunity to improve how they think and challenge existing beliefs.
